Armada Fund V has closed its tenth investment by providing acquisition financing to support Equip Capital’s acquisition of Cure Media. Cure is a tech-enabled leading provider of influencer marketing services in Northern Europe and has grown rapidly since being founded in 2014. By providing a one-stop-shop offering for modern brands to pursue data-driven influencer marketing and collaborate with the best-fit influencers to effectively target and engage with consumers, Cure’s offering takes customers’ marketing activities to the next level.
“We are proud to once again partner up with Equip Capital, as well as support the strong team of Cure Media in its continued expansion. We view this as an attractive addition to our portfolio due to inter-alia the strong track record and market position of Cure Media, the projected growth of the influencer marketing channel as well as the complexity of pursuing such marketing strategy in-house, and the significant organic growth potential”, commented Jan Wiklund, Joint Managing Partner of Armada Credit Partners.
For more information, please contact:
Jan Wiklund (+46 70 551 4054) or Johan Svaxén (+46 70 360 6553) at Armada Credit Partners.